Thursday, April 28, 2016

Europe March 2016

Outlander PHEV: Summer or Winter time, it's always Europe's favorite Plug-in


Outlander PHEV Is Back 

The European EV market had almost 24.000 registrations in March, it's second best result ever, representing a 27% increase over March 2015, with the 48.500 units registered so far this year pointing that 2016 will breach the 200.000 barrier, by how much it will depend a lot on how the German EV market will respond to the newly approved incentives scheme...Something that will be discussed in another article, to be published soon.

Looking at the monthly models ranking, we can see that the Best Selling Plug-in 2015, the Outlander PHEV, return to the leadership, with 3.661 units, followed none other than other than by three all-electric vehicles, with the 30 kW rejuvenated Nissan Leaf (3.542 units, new personal best), surpassing the Renault Zoe (2.768 units) and winning the BEV monthly leadership for the first time in the last six months. To reach such numbers, Nissan's Sunderland factory must have prioritized the all-electric hatch over the Qashqai ICE Crossover...

Pl
Model
Sales  
1
Mitsubishi Outlander PHEV
3.661
2
Nissan Leaf
3.542
3

Renault Zoe
2.768
4

Tesla Model S
2.189
5
Volkswagen Golf GTE
1.574

Looking at the YTD ranking, complete reshuffle in the top positions, after two months recovering from December Sales Rush, the Mitsu Outlander PHEV is back at the highest place in the ranking, the Nissan Leaf also surpassed the previous leader Renault Zoe in the 2016 chart, relegating the french all-electric car to #3, while the Tesla Model S jumped five positions to Fourth, with the VW Golf GTE also climbing to #5, surpassing its BEV twin in the ranking e-Golf, down four positions to #9. 

Other points of interest are the races in the D-Segment/Midsize class, where the VW Passat GTE surpassed previous leader Mercedes C350e and reached the #11 position, while in the MPV class the leader Mercedes B250e now has a tough cookie to deal with, with the BMW 225xe Active Tourer now reaching #20 and setting new sales records every month, as it spreads through Europe, it will be difficult for the Three-pointed Star product to resist it in the long run, especially considering that sooner or later, the BMW product will be reinforced by the 7-seat version, something lacking in the B-Class...

Looking at the brands ranking, the trophy bearer, Volkswagen (15%, down 1%) has managed to hold on Renault (Also 15% share) in Second Place, but the 216 units difference is too small for the german brand to rest on the laurels. In Third we now have Nissan, with 14% (Up 2%), looking to discuss the leadership with the top two, something that the #4 Mitsubishi (13%, up 3%) and #5 BMW (12%) could also have a word to say. So, five automakers looking for the leadership, interesting times, aren't they?

PlEuropeMarch2016%'15Pl
1Mitsubishi Outlander PHEV3.6616.825131
2Nissan Leaf3.5395.967125
3Renault Zoe2.7685.838122
4Tesla Model S2.1893.39064
5Volkswagen Golf GTE1.5743.05563
6BMW i31.0352.63356
7Volvo XC90 T81.1502.503518
8Audi A3 e-Tron1.0022.27257
9
10
Volkswagen e-Golf
BMW X5 40e
728
745
2.217
1.576
5
3
4
22
11
12
Volkswagen Passat GTE
Mercedes C350e
823
577
1.468
1.260
3
3
12
11
13Renault Kangoo ZE376946213
14Volvo V60 Plug-In33190229
15Kia Soul EV 376869210
16
17
18
19
20
Porsche Cayenne Plug-In
Mercedes B250e
Nissan e-NV200 / Evalia
Volkswagen e-Up!
BMW 225xe Active Tourer
262
304
283
182
287
743
742
669
607
577
2
2
1
1
1
14
17
15
16
31

TOTAL23.90148.522

3 comments:

  1. Have PHEVs passed BEVs in sales yet in Europe?

    ReplyDelete
  2. Not yet, but it will soon, share is 51% BEV vs 49% PHEV.

    ReplyDelete
  3. http://www.acea.be/press-releases/article/alternative-fuel-vehicle-afv-registrations-6.4-in-first-quarter-of-2016

    ReplyDelete