Thursday, September 17, 2015

Germany August 2015




First #1 for Kia

1.437 EV's were sold last registered in Germany, with sales up a moderate 19% YoY less than in previous months, with the EV Share stable at 0,60%.

As is tradition in the german EV market, there was another surprise #1 (The seventh in eight months), with the Kia Soul EV selling a record 360 units and securing its first monthly Best Seller trophy in Germany. Sources say that many (most?) of these units are then imported to EV-hungry Norway...

Looking elsewhere, the rest of the competition had below par performances, with the Golf GTE sinking the most, with only 59 units, its worst result in 10 months, with the Model S from Tesla being the exception, by selling 130 units, only four less than in the previous month.

PlModel
Sales  
1Kia Soul EV360
2Audi A3 e-Tron177
2Tesla Model S130
4Mitsubishi Outlander PHEV126
5Volkswagen e-Golf94

The Mitsu Outlander PHEV once again returned to the YTD leadership, but with a difference of only 38 units from the previous leader i wouldn't be surprised in the Golf GTE returned to #1 next month. There was also a change in Third place, with the Audi A3 e-Tron displacing the BMW i3 (75 units, the first time since 2013 that the german hatch sold less than 100 units, no wonder, the Danes engrossed i3's...) from the last place on the podium.

Signs of a extremely balanced market, the leader has only 11% share (Lowest in the world) and is only 1% above the #4 (Also lowest difference in the world), making this the only market where four different models are openly fighting for the Top Spot with only four months to go. 

Oh, and don't forget that Kia and Tesla are not that far off, so a lot can happen here.

Below the top spots, two heavy weights are starting to increase the pace, with the Mercedes C350e up two positions to #18 and the Passat GTE also climbing two positions to #19, considering they are still landing on the market, expect both of them to be best sellers next year.

Looking into the manufacturers ranking, the EV ranking it is starting to look like the general auto ranking in Germany, with Volkswagen in the lead (21% share), followed by BMW and Mitsubishi, both with 12%(The german is ahead by 87 units) and Audi, with 11%.  


PlGermanyAug. YTD'15%'14 Pl
1Mitsubishi Outlander PHEV1261.488115
2Volkswagen Golf GTE591.4501113
3Audi A3 e-Tron1771.3361010
4BMW i3 *751.258101
5Kia Soul EV3601.099828
6Tesla Model S13095876
7
8
Volkswagen e-Golf
Nissan Leaf
94
78
816
757
6
 6
8
7
9
10
Smart Fortwo ED
Renault Zoe
42
20
577
571
4
4
2
2





 11 
12
13
14
15
16
17
18
19
19
21
22
22
24
25
26
27
28
29
29
30
31
32
Volkswagen e-Up!
Mercedes B-Class ED
Renault Twizy
BMW i8
Porsche Cayenne Plug-In
Volvo V60 Plug-In
Mercedes S500 Plug-In e)
Mercedes C350e e)
Volkswagen Passat GTE
Nissan e-NV200 / Evalia
Porsche Panamera Plug-In
Toyota Prius Plug-In
Audi Q7 e-Tron
Mitsubishi I-Miev
Porsche 918
BMW 2-Series A. T. PHEV
BMW X5 Plug-In
Opel Ampera
Ford Focus Electric
Mercedes GLE 500e
Peugeot iOn
Renault Fluence ZE
Citröen C-Zero
23
27
38
29
22
3
8
45
24
8
6
5
9
9
5
1

2
1
9


2
424
354
325
316
232
189
183
133
112
112
103
79
79
70
45
40
31
17
9
9
4
3
2
3
3
2
2
2
1
1
1
1
1
1
1
1
1
0
0
0
0
0
0
0
0
0
4
16
9
11
19
12
20
N/A +2
N/A +2
21
14
15
N/A
N/A
25
N/A
N/A
18
26
N/A
23
31
24

TOTAL1.43713.181100

* - 31 Bev + 44 Rex


Source: kba.de

4 comments:

  1. Just wanted to notice that you wrote 126 for Tesla in the text, but took the 130 from the last month into your table :)

    ReplyDelete
    Replies
    1. Sorry, the 126 number in the text was wrong, it is now corrected.

      Delete
  2. i hope most of the Souls are not sold to norway. If not, there is a high chance that the new 2016 Leaf will rise to the same numbers. Price and range are similar if not better...

    ReplyDelete
  3. After the Diesel Gate I expect an EV-surge: Team Jakob will buy Tesla, Nissan, Kia, BMW (instead of VW) but Team Edward will jump into VWs GTEs. (Maybe the other way round, since VWs headquarter is in Wolfsburg.)

    ReplyDelete